We in the industry are changing priorities, and focusing much more on the way we communicate through social and how we can change the way we speak to audiences in 2018.
Storytelling is a buzzword all content creators have heard - but do they know what it means? We break down what storytelling means and why using it can make good content turn out great.
Hashtags are more than annoying # symbols clogging your social media feed. They're a powerful way for businesses to boost content, and we've got the three top tips you need to hashtag the right way.
Girl Eat World's Kamini Pather caters to a horde of hungry social media followers, and she does it in style. She dishes up to us about her favorite accounts, her #eatgram and finding success.
Mobile users now exceed desktop users. But businesses still haven't picked up on how important it is to have a website that meets mobile customers' needs.
Journalists who join a PR agency face a lot of flack for going to the 'dark side'. But we think they deserve more credit for the skills they bring to the PR industry.
Every website we design features a blog page. It's become an unspoken must-have for brands who believe they’ve gotta have it. But is that true? We’re here to tell you that no, it’s not.
Actually, you will. Because that headline has nothing to do with what this article is about. But it has everything to do with something called clickbait.
If you could ask a content creator five questions about social media, what would they be? We've got our list. We sit down with Future Cape Town founder Rashiq Fataar and get the social changemaker's answers.
From #paybackthemoney to #feesmustfall, hashtags are dominating local social media. We look at the significance of hashtag movements and how media makers use and abuse them.
If you could ask a content creator five questions about social media, what would they be? We've got our list. We sit down with TRT World news' André-Pierre du Plessis and get the journalist's answers.
Social media benefits businesses that use it to build a relationship with customers. According to social innovator Rich Simmonds, that relationship has very little to do with social savvy, and everything to do with respect.
When you think about live tweeting it sounds easy, right? Just grab your phone and go! Well, there's actually much more to it than that. In fact, there are a few very important factors that come into play when preparing to live tweet.
There are many content creators out there who inspire us. So, we've decided to put them in the spotlight. This week we profile Cape Town Tourism's online writer Rob Peters.
There's a lot more to running a professional business account on social media than posting selfies and your political views. And one important thing you've got to do is your homework.
There are many content creators out there who inspire us. So, we've decided to put them in the spotlight. This week we profile passionate PR professional Kerry Redelinghuys.
There's a fine line between which content belongs on which social media platforms. To help you wrap your head around what belongs where, we've put together this snapshot guide for posting content
There are many content creators out there who inspire us. So, we've decided to put them in the spotlight. This week we profile Rachel von Merveldt, the mastermind behind Super Social Media.
We sent our editor Jesé to live Tweet from the #SALingerie Fashion Show at Canal Walk in Cape Town. She shares her tips and tricks on how to live tweet like a pro.
